Trade Shows
Touchscreen booth games that turn foot traffic into followers and qualified leads.
An Xponent21 studio · Richmond, VA
Games that work. Business that wins.
We design custom screen games for booths, subscribers, and live venues — engineered to drive measurable engagement, leads, and brand growth.
Now playing
Tourism Games — Hannover Fair 2026
48%
Higher engagement with gamified experiences
7×
Stronger conversion vs. static content
90%
Of users say gamification boosts motivation
Industry benchmarks from gamification research (LBS, Demand Metric, Mambo).
What we make
Three places games win.
Every build starts with the business outcome and works backward to the mechanic. Below: the three category platforms we ship into most often.
Subscriber Engagement
In-product game loops that build returning, loyal audiences.
Live Venues
Big-screen game shows that turn rooms into recurring events.
Final lesson
The QUIZ.
Prove the loop with an 8-card quiz and a high-stakes memory-match bonus round. Two rewards on the table.
EveryoneJust finish the QUIZ
Free 30-minute consultation
A strategy session with a studio lead to audit your current loops and surface the highest-leverage gamification moves.
Score 80+Top prize
The full hand-built pitch
- Interface concept
- Gameplay rules
- Conversion strategy
- Go-to-market plan
Start the QUIZ
Pitches delivered in 3 business days
From the journal
Notes from the playbook.
Stories coming soon.
Straight answers
The questions every buyer asks.
Do branded games actually drive measurable ROI?
Yes — when scoped properly. We wire every game to four metrics from day one: engagement rate, dwell time, capture rate, and downstream attribution. A trade-show game typically pays back its build cost in its first event by lifting qualified-lead capture 2–3× versus a static booth, with social follows and earned media as a bonus channel. We share a metrics dashboard from launch onward so attribution stays honest.
Share this answerWhat does a screen game cost?
Most production budgets land between $25K–$120K depending on scope, hardware, and integrations. A single-mechanic touchscreen booth game is at the lower end; a multi-round live-venue game show with a custom host avatar, CRM integration, and on-site staffing lands higher. We size the build to the use case and outcome target — not the other way around — and quote in a fixed-price phase structure so there are no surprises.
Share this answerHow long does a build take?
Most builds ship in 6–12 weeks from kickoff. Trade-show games tied to a specific event date are scoped to ship two weeks ahead of go-live for on-site testing and rehearsal. Discovery is one week, concept lock is two, build is four to six, and deploy/measure is the tail. If your event is sooner, tell us — we've shipped working booth games in four weeks when the scope is right.
Share this answerWhat proof do you have this works?
Live deployments for Weidmuller USA (Hannover Fair booth game) and Channel RVA (live-venue trivia format), plus comparable benchmarks across the branded-game category. Our portfolio page details specific objectives and outcomes, and we'll walk you through case-by-case attribution data on a call. We don't publish vanity stats — we share the engagement, capture, and pipeline numbers our clients actually use to renew.
Share this answerWhat platforms do you build for?
Touchscreen kiosks, big-screen displays with phone-as-controller, web embeds, and native mobile when warranted. We pick the platform that fits the venue and audience — a booth at a 30,000-attendee trade show needs different mechanics than a 200-person sales kickoff. We handle hardware sourcing, on-site setup, and post-event teardown when you need it.
Share this answerTrusted to ship
